At a glance
- Company
- Checkmark Tutorials (our own)
- What it does
- Online tutoring for university students
- Founded
- 2024
- Rebuild began
- February 2026
- Status
- Live, improving every week
Where we started
- Off-the-shelf platform that wouldn't change for a company our size
- Our own data, but no real way to use it
- Marketing, support, sales and reporting all done by hand
- Every new idea answered with “not possible”
Now automated
Marketing
Posts, carousels and captions drafted by an AI marketing agent, approved by us
Customer service
Student questions answered around the clock from course material; people handle the edge cases
App management
A coding agent fixes bugs and ships features, with every change reviewed
Sales
Failed payments chased, win-back offers sent, launch promotions run
Finance analysis
A daily revenue digest, anomalies flagged, bookkeeping checked
What we built
01
Our own platform
Courses, payments, protected video and a mobile app, owned outright
02
AI tutor
Answers questions inside every lesson, from that course's own material
03
Course production
Course packs, slides and narrated videos in the instructor's own voice
What changed
- An estimated $150K more profit in year one
- Recurring software and developer fees cut
- Fixes in an afternoon, not a week waiting on a developer
- AI costs rise with usage, and so does revenue
Sound familiar? Thirty minutes tells us both whether there's a leak worth fixing.
Book a 30-minute call